Knowledge brings direction. A clear guidance to the growth of the market through leadership and mission for effective communicational bravery.
the experts
Global Chief Strategy Officer,
McCann Worldgroup
Chief Strategy Officer and
Film Director, Publicis EMEA
Global Chief Creative Officer,
Burson
Director of Creative &
Media Partnerships, System1
Head of Strategy,
Hakuhodo Europe
Regional Chief Strategic
Creativity Officer, Futura DDB
Creative Director,
Amazon
VP, Head of Marketing & Communications
Southeast Europe, Mastercard
Chief Disruption Officer,
TBWA Germany
Creative & Innovation Director,
Social Element
Head of Strategy,
GUT Amsterdam
Set the direction of your
team’s dedication to
breakthrough marketing.
program
Opening
Samuil Petkov
Unlock Creative Confidence - Four ingredients to advertising that pays back
Chiara Manco, System 1
Wanted: Marketing Directors with Guts
Petra Krulc, Futura DDB
Coffee Break
By L'Or Coffee
Most brands do socials wrong - Here's how to do it right
Shahnaz Ahmed, Social Element
Mastercard and Priceless - The Journey
Ioana Gorganeanu, Mastercard
Lunch Break
First, Let's Quit Our Cynicism. Marketing for Humans in the Age of Machines
Uwe Lucas, Hakuhodo Europe
What is an Idea?!
Bernardo Gonzalez, Amazon
Brands & Moving Moments - Why Showing Up in Society and Earning Reputation Matters More Than Ever
Taj Reid, Burson
Coffee Break
By L'Or Coffee
TBWA\ Germany
Martha Rzeppa, TBWA\ Germany
Publicis EMEA
Tahaab Rais, Publicis EMEA
GUT Amsterdam
Bruno Steffan, GUT Amsterdam
Courage My Love
Harjot Singh, McCann Worldgroup
Closing Remarks
Host and Samuil Petkov
9:30 - 9:40
9:40 - 10:10
10:10 - 10:40
10:40 - 11:00
11:00 - 11:30
11:30 - 12:00
12:00 - 13:00
13:00 - 13:40
13:40 - 14:10
14:10 - 14:40
14:40 - 15:00
15:00 - 15:30
15:30 - 16:00
16:00 - 16:30
16:30 - 17:00
17:00 - 17:10
9:30 - 9:40
9:40 - 10:10
10:10 - 10:40
10:40 - 11:00
11:00 - 11:30
11:30 - 12:00
12:00 - 13:00
13:00 - 13:40
13:40 - 14:10
14:10 - 14:40
14:40 - 15:00
15:00 - 15:30
15:30 - 16:00
16:00 - 16:30
16:30 - 17:00
17:00 - 17:10
9:30 - 9:40
Opening
Samuil Petkov
9:40 - 10:10
Unlock Creative Confidence - Four Ingredients to Advertising That Pays Back
Chiara Manco, System1
10:10 - 10:40
Wanted: Marketing Director with Guts
Petra Krulc, Futura DDB
10:40 - 11:00
Coffee Break
By L'Or Coffee
11:00 - 11:30
Most Brands Do Socials Wrong - Here's How to Do It Right
Shahnaz Ahmed, Social Element
11:30 - 12:00
Mastercard and Priceless - The Journey
Ioana Gorganeanu, Mastercard
12:00 - 13:00
Lunch Break
13:00 - 13:40
First, Let's Quit Our Cynicism. Marketing for Humans in the Age of Machines
Uwe Lucas, Hakuhodo Europe
13:40 - 14:10
What the Hell Is an Idea?!
Bernardo Gonzalez, Amazon
14:10 - 14:40
Brands & Moving Moments - Why Showing Up in Society and Earning Reputation Matters More Than Ever
Taj Reid, Burson
14:40 - 15:00
Coffee Break
By L'Or Coffee
15:00 - 15:30
The Only Constant Is Change
Martha Rzeppa, TBWA\ Germany
15:30 - 16:00
Thinking in Archetypes
Tahaab Rais, Publicis EMEA
16:00 - 16:30
The Bravery Scale - How Bravery Can Drive Brands
Bruno Steffen, GUT Amsterdam
16:30 - 17:00
Courage My Love
Harjot SIngh, McCann Worldgroup
17:00 - 17:10
Closing Remarks
Host and Samuil Petkov
workshops
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MAR 27-28, 2026, 9:30 AM | TOPLOCENTRALA, HALL 1