top of page
Knowledge brings direction. A clear guidance to the growth of the market through leadership and mission for effective communicational bravery.
the experts
Global Chief Strategy Officer,
McCann Worldgroup
Chief Strategy Officer and
Film Director, Publicis EMEA
Global Chief Creative Officer,
Burson
Director of Creative &
Media Partnerships, System1
Head of Strategy,
Hakuhodo Europe
Regional Chief Strategic
Creativity Officer, Futura DDB
Creative Director,
Amazon
VP, Head of Marketing & Communications
Southeast Europe, Mastercard
Chief Disruption Officer,
TBWA Germany
Creative & Innovation Director,
Social Element
Set the direction of your
team’s dedication to
breakthrough marketing.
program
The Importance of Knowledge
Samuil Petkov
Lions Learning and grow
from education
Steve Latham
Research that makes a difference – How emotional advertising drives result
Chiara Manco
The trends of 2026 and the future
Paul Kemp Robertson
The world needs braver clients
Petra Krulc
Marketer’s trend report by WARC
Lena Roland
Lunch
The Impactful Storytelling
of Advertising
Tahaab Rais
Design that makes people believe
in transformation
Brian Collins
Creators make the
world go round
Martha Rzseppa
Overcome the underdog mentality
Sandra Bold
Coffee brake
A strategy that moves people
Harjot Singh
Brands need to be relevant
to people not to themselve
Uwe Lucas
Panel
with Taj Reid and Judy John
Closing word
Networking
with Taj Reid and Judy John
9:30 - 9:40
9:40 - 10:00
10:00 - 10:30
10:30 - 11:00
11:00 - 11:30
11:30 - 12:00
12:00 - 13:00
13:00 - 13:40
13:40 - 14:10
14:10 - 14:40
14:40 - 15:10
15:10 - 15:30
15:30 - 16:00
16:00 - 16:30
16:30 - 17:00
17:00 - 17:10
17:10 - 18:30
workshops
general sponsors
sponsors
general media partner
media partners
MAR 27-28, 2026, 9:30 AM | TOPLOCENTRALA, HALL 1
bottom of page